■STRATEGIC PLANNING
・Set the marketing objective and strategy in Japan market for short and mid term adapting global plan to Japan ambition and specificities.
・Build annual marketing plan based on global brand and franchise direction for the year to achieve the local brand and category objectives
・Negotiate with global counter parts when there is a gap between local ambition and global plan
・Initiate the campaign strategy and animation theme and co-work with other departments such as Sales, Communication, Service&Experience, Sales&Operation for smooth implementations of the plan
・Define pricing strategy and propose recommendations to achieve correct positioning of the brand at local level and global level
・Manage sales budget by analyzing market trend, internal strength and weakness and ensure sales forecasts accuracy for the category
・Seek solutions in non-standard situation in line with brand objectives
■OPERATIONS
・ Monitor campaign and overall category sales data
・ Supervise forecast control of sales and non-sales product for the future launches
・ Liaise with global counterparts and other Asian regions
・ Manage promotional budget
■MARKET ANALYSIS
・ Lead the team to review campaigns and share the result with Management and global counterparts
・ Monitor market, competitors and local trends to share with management and global counterparts
■TEAM MANAGEMENT
・ Manage and develop the team members for further team talent development and their contribution to business
・ Support superior on project execution and substitute when needed
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