CHANEL】 【香水・化粧品本部】PR & EVENT Director掲載日:****/**/**
シャネル合同株式会社

ヘッドハンター求人
年収:応相談

勤務地 東京
業種 メーカー > 化粧品・日用品
メーカー > アパレル・ファッション
職種 マーケティング > 広告宣伝・PR
マーケティング > 販促
マーケティング > ブランディング
仕事内容
職務内容 I. BUSINESS CONTEXT: Business context and operational challenges

Today both PR and EVENT teams are positioned under Fragrance & Beauty (F&BP) Communication group. Brand image is getting more difficult to be managed by the brand itself, because of increasing of new and different exposure through such as SNS, UGC, influencers, and celebrities. PR activities and Event actions would directly contribute or affect the image than ever.

CHANEL F&BP has been very strong in developing local events, but today, many of attractive events has been conducted in luxury and F&BP industries. Today the standard and customer expectation are getting higher than ever.

CHANEL has been a market leader and at a top position in brand equity study, but today we have challenges under highly competitive market situation. To compete, PR team is strongly cooperating with other 2 divisions; Fashion and Watch & Fine Jewelry as ONE CHANEL image.

 

II. EXISTING AND FUTURE STAKES: Areas of transformation for the future

1. For stronger brand and image management, aim to change the structure; integrate the two teams in one as “PR & EVENT team”

2. The team will be managed by NEW PR & EVENT Director directly reporting to Divisional GM

3. It is expected to develop stronger event concept and contents reflecting rich experiences of both teams and the new team would enhance perfection of event execution

4. Closely work with Japan Communication community (COOP Media & Communication, COOP Celebrity, Fashion PR, WFJ PR, and COOP Image)

III. RESPONSIBILITIES AND ACCOUNTABILITIES: Based on above

Impact at CHANEL

Brand amplification, developing content and mechanics to achieve quality amplification in print, digital and social media, using events, ambassadors and other influencers. It is also about developing quality events (that have a mixed purpose of customer and media exposure).

The PR and EVENT Director is responsible for the following

Develop overall PR & Event strategies for Japan that is in line with marketing and commercial objectives.
Ensure marketing insights are incorporated into the overall PR & Event strategies
Develop and execute specific PR & Event activities. Ensure PR & Event activities are optimized to achieve strategic objectives and increase brand awareness and visibility, while maintaining appropriate levels of brand image and positioning
Develop the PR & Event budget, and manage overall spend, with an analytical mind-set to assess effectiveness and ROI of PR activities
Be responsible for developing and maintaining collaborative relationships with editors, press, stylists, opinion leaders, celebrities as well with media agency in order to execute the PR & Event strategies
Oversee the Japan PR & Event team and develop/coach each member to strengthen their capabilities

The key working relation will comprise:
F&BP Key Members
Fashion and WFJ PR & Event teams
COOP Celebrity teams
COOP Media & Communication team
Global PR team
事業内容
欧州大手ラグジュアリーブランド
必要な経験・能力
The ideal candidate will bring:

Degree or above in marketing, business administration, or a similar field
Min 15 years of experience in public relations, communications in luxury business or a related area
Fluency in both English and Japanese, French is also an advantage
People management experience
Team player with great communication skills
Open and accessible personality
Agile but cautious
Active but humble

What CHANEL can bring to the right candidate:

Explore one of most Luxury brands in the world
Explore strong, unique and deep brand culture
A company culture putting people first in every step on the way (privately owned company)
An opportunity to directly contribute to CHANEL brand image
An opportunity to establish PR & EVENT career in the brand
Able to elaborate strategic narrative to elevate the brand storytelling in a unique and distinctive way
Able to identify and design unique cercle of influences
Understand communities that will help the brand always be at the forefront of the category

募集年齢:30~49歳